Every trip to the Asian grocery store with my parents ended the same way: always a little drink. A real ritual. My favourites? Lychee juice, soy milk… flavours that never left me. — Catherine
A work opportunity takes us to Singapore, right in the heart of South-East Asia. We don’t know it yet, but that departure will change everything.
Four years in Asia that mark a lifetime. Over there, food and drink aren’t an option, they are a culture in their own right. We dive into a real journey of taste: unknown flavours, drinks conceived as experiences, textures we had never come across.
An idea settles in, quietly at first, then louder and louder: keep that link with Asia, create an everyday drink able to bring a little moment of happiness, and share it as widely as possible.
To check our hunch, we go and meet consumers, right there in the street. And the same feedback comes back, again and again: people love Asian drinks, but always stumble on the same problem — too sweet, too artificial.
From childhood to Singapore, by way of dozens of taste discoveries and conversations in the street, it is from this path that Yumbei is born.
We had one obsession: to create a healthier drink without giving up on indulgence. So we made a bold choice — the shortest possible ingredient list. No fuss, just what you need to enjoy it. Lower in sugar, low in calories, and still a treat. Our drinks are dreamed up in Paris (with the mind wandering through Asia) and made with love in France.
This is where indulgence comes in. A tea base, fruit juice, an aromatic twist and our famous chewable nata cubes, the true Yumbei signature. Crunchy and melting at once, they turn every sip into an experience between drinking and chewing. Our flavours are the fruit of hundreds of trials, keeping only the most harmonious pairings: the tangy one, green tea, strawberry, mint. The spicy one, green tea, pineapple, ginger. The sweet one, black tea, mango, coconut. The floral one, green tea, lychee, hibiscus. There is something for everyone!
We chose glass because it ticks the boxes that matter to us: taste, quality and the planet. Glass is neutral, it releases nothing and does not alter the flavour of our drinks, today or in six months. It is also a gesture for the planet: our bottles are reusable, recyclable and free of microplastics. A choice that went without saying.
A heartfelt project, led by two founders and a dedicated team
4 gourmet recipes to chew and drink, with fruit combos and aromatic twists that explode with flavour
Over [number] points of sale in Paris and its region, from concept stores to the supermarket right next to your home
Learn moreAmazing collabs and events, because meeting in person is still the best!
Learn moreYour incredibly positive feedback that motivates us every day
Learn moreAnd a (far too long) list of future flavors that we can't wait to share with you, because this is just the beginning!